About us

Founded in 1978 by Mr. Ghassan Abi Yaghi & Sons, ATCO S.A.L. is a renowned family-owned business celebrated for its quality products and exceptional service. Starting with the widely recognized "SOFTEX" brand in Lebanon and the Gulf region, ATCO S.A.L. has expanded its product offerings and market reach over the years.

Company History

ATCO S.A.L., a family-owned business founded in 1978 by Mr. Ghassan Abi Yaghi & Sons, entered a new era in 2024 with a significant leadership transition. Bassam Abi Yaghi, son of the founder and a recognized expert with over 25 years of experience in the home linens industry, assumed full ownership and management, acquiring all shares. Mr. Abi Yaghi brings a dynamic vision to the company, with a strong commitment to advancing its operations, solidifying its position as the leading provider in the home business sector across Lebanon and the region, and achieving the highest international standards. He aims to achieve this through strategic initiatives focused on innovation, enhanced customer experience, expansion of product offerings, and adherence to global best practices. This transition builds on the strong foundation laid by the previous generation, while positioning ATCO S.A.L. for continued growth and success under experienced and globally-minded leadership.

Our Services

ATCO S.A.L. provides comprehensive home and hospitality solutions, catering to retailers, boutiques, hypermarkets, and multinational hotels across Lebanon and the Gulf countries. Leveraging cutting-edge market intelligence, we offer tailored services to meet diverse client needs. Our expertise extends to custom embroidery services, allowing for personalized products with logos, intricate designs, and lacework. We also offer client branding, producing products under client brand names and logos, and manufacture for major brands, adhering to their high standards.

Our Brands

We offer a portfolio of high-quality, trusted product collections, including:

  • Softex
  • L'oreiller Gold
  • Elite Home Fashion
  • Daynasty

Export Markets

ATCO S.A.L. proudly exports its Softex brand products to Canada, Europe, and the GCC, demonstrating a commitment to quality and excellence on a global scale.

Our Network & Partners

We maintain strong partnerships with reputable companies and factories specializing in premium woodworks, kitchens, and furniture, enabling us to meet the diverse needs of our market.

B2B and Retail

ATCO S.A.L. serves both the B2B and retail markets, offering high-quality products through various channels, including direct sales, retail stores, and online platforms.

Home Linens Expertise

We specialize in the production of home linens, providing an extensive range of products designed for comfort and luxury, including:

  • Bed Sets
  • Comforters
  • Pillows
  • Mattress protectors & Toppers
  • Kitchen linens
  • Bathroom linens
  • Blankets

Our Mission

  • To be the leading supplier of linen products to the corporate landscape in Lebanon and the surrounding region.
  • To utilize our market expertise to provide superior solutions and recommendations during our clients' decision-making processes.
  • To offer high-quality products at competitive prices through our extensive market access and resources.

Our Vision

To become a pioneering force in the home and hospitality solutions industry, setting benchmarks for quality, service, and innovation across the region.

Our Values

  • Quality: We are committed to delivering products of the highest quality, ensuring complete customer satisfaction.
  • Integrity: We operate with transparency, honesty, and respect in all our interactions.
  • Innovation: We continuously seek to innovate and improve our offerings to meet the evolving needs of our clients.
  • Customer Focus: Our clients are at the heart of everything we do, and we strive to exceed their expectations.

Our Team

Our dedicated team of market specialists understands the unique needs of our clients. By leveraging our industry expertise and multi-disciplinary skills, we ensure our clients receive consistently high standards of service.

Product Excellence

Our products are meticulously crafted to meet the highest standards of quality and durability. Our range includes banquet linens, table linens, bed linens, bath linens, curtains and draperies, and light sanitary products.

Market Reach

Our products have gained widespread recognition and trust in Lebanon and across the Gulf region. Our dedication to maintaining high standards has made SOFTEX a preferred choice for hotels, home, and restaurants.

Innovation and Quality

We continuously strive to improve our product offerings, incorporating the latest trends and technologies. Rigorous quality control processes ensure that every product delivers on our promise of excellence.

Customer Satisfaction

Customer satisfaction is our top priority. We are committed to understanding and exceeding client expectations, providing personalized solutions and exceptional service.

Sustainability

We are mindful of our environmental impact and dedicated to sustainable practices. our products are designed with sustainability in mind, using eco-friendly materials and processes wherever possible.